The social media influencer economy has become one of the most popular ways to engage with consumers. Are you a company that intends to promote products and services through an influencer? Then, take a step back to review your participation in the social media influencer economy.
Put in place an Influencer Marketing Contract
The potential and power of an influencer’s reach and popularity are significant and may help a company expand its marketing and promotion mix. Do not assume an influencer with a huge follower base equates to a valuable influencer. Also, do not ignore influencers with a smaller follower base but consider them in your marketing and promotion mix. Adoption of influencer marketing may be suitable for some companies but remember to proceed with caution. Hire a contract lawyer and get professional legal services for the benefit of your business.